Case Study:
DPD achieved a 20x return on investment through Propensity Modelling by significantly increasing in lead conversions.
DPD UK achieves 20X ROI through Propensity Modelling
Overview
DPD UK used ZINT’s Propensity Modelling solution to dramatically improve their lead flow and deal conversion rates. By integrating with Salesforce, DPD was able to visualise white space opportunities, identify the most compelling leads in real time, and efficiently re-engage dormant prospects, resulting in greater productivity and substantial revenue growth.
Industry
Logistics
Size
15k+ FTEs
Company
DPD has a reputation for being one of the most innovative delivery companies in the UK express parcels sector. Predict, DPD's one hour delivery window sent to shoppers via SMS, email or push notifications, means they know exactly when their parcel will arrive. What's more, shoppers can track the progress of their parcel on a real-time map as the driver makes their way to their address. The DPD App has been downloaded by over 10m users and enables a shopper to choose how their parcels are delivered so they never miss a delivery - find out more at: innovation.dpd.co.uk/app
How We Delivered Results
Challenge
Despite being a market leader in the UK express delivery sector, DPD wanted to ensure they were targeting the right opportunities and maximising their sales team’s productivity. The challenge was to uncover new leads, re-engage with dormant prospects, and optimise the sales pipeline, all while maintaining their dominant market position.
Solution
DPD implemented ZINT’s Propensity Modelling system, which integrates seamlessly with Salesforce to provide a comprehensive view of their addressable market. By highlighting the most compelling opportunities in any sector, the Propensity Model empowered DPD’s sales team to focus their efforts on high-potential leads and maximise their time spent on selling rather than prospecting. The solution also enabled them to visualise their white space and effectively re-engage with the latent pipeline.
Outcome
The Propensity Modelling solution led to a significant increase in lead conversions, higher productivity, and a notable impact on revenue. With the new model in place, DPD achieved a 20x return on investment, demonstrating the effectiveness of targeting high-value opportunities and optimising the sales process. As a result, they secured several new, high-value clients sourced directly through the platform.
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