Case Study:
InXpress South West achieved an 80% increase in fully qualified leads and doubled their referral rate within two months.
Driving a surge in new business by cutting out unfit prospects and zeroing in on high-potential leads.
Overview
InXpress South West boosted their lead generation effectiveness by implementing ZINT’s solution, which resulted in an 80% increase in fully qualified leads and doubled their referral rate in just one month. This success led to a surge in new business, easily covering their annual investment in the platform.
Fully Qualified Leads in 2 Months
Referrals in 2 Months
Industry
Logistics
Size
500+ FTEs
Company
InXpress is a global logistics franchise that partners with major carriers like DHL, TNT, and UK Mail to provide reliable shipping solutions to small and medium-sized businesses, supporting both domestic and international shipping needs with efficient, cost-effective services for document, parcel, and package deliveries.
How We Delivered Results
Challenge
InXpress struggled with the quality of databases used by their telesales teams, resulting in low-quality leads and ineffective sales efforts. Despite trying various solutions, they couldn’t find a system that met their specific needs, making it difficult to generate reliable prospects for their sales teams.
Solution
InXpress selected ZINT due to its robust customization capabilities and ease of use, which allowed them to refine searches to fit their needs perfectly. This enabled their telesales team to eliminate irrelevant prospects and focus only on high-potential leads, driving a more targeted and effective approach to lead generation.
Outcome
ZINT’s solution delivered impressive results for InXpress South West, with an 80% increase in fully qualified leads in just two months. The cross-sell tool doubled their typical referral rate, leading to a surge in new business that more than compensated for the annual subscription, making it a highly valuable addition to their sales strategy.
Testimonial
We have looked at a number of commercial options but have never found them specific enough to our needs to be value for money. We were very impressed with the Zint product.
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