Case Study:
FedEx increased sales productivity by significantly reducing time spent on manual prospecting and enabling their team to engage in more impactful conversations with high-potential clients.
Sourcing new detailed leads is now streamlined, driving impactful client conversations instead of being time-consuming and costly.
Overview
Working with ZINT, FedEx CrossBorder boosted sales effectiveness by streamlining lead generation and removing manual effort. Using Propensity Modelling, the team focused on high-value conversations with confidence, armed with the right information and deeper data to further strengthen their proposition for eCommerce customers across the UK.
High-Value Leads
Manual Effort
Industry
Logistics
Size
100k+ FTEs
Company
FedEx CrossBorder is a global logistics provider specialising in delivering international parcel solutions for UK retailers. Their tracked, untracked, and express services enable businesses to efficiently reach customers worldwide, making them a key player in supporting cross-border eCommerce growth.
How We Delivered Results
Challenge
With a complex international delivery network and a focus on high-growth eCommerce customers, FedEx CrossBorder needed a more efficient way to identify and engage potential clients. Traditional lead generation methods were time-consuming and resource-intensive, limiting the sales team’s ability to focus on strategic conversations.
Solution
They implemented ZINT’s Propensity Modelling solution to optimise lead generation. By automating the sourcing and analysis of potential leads, the model delivered a consistent stream of detailed prospects tailored to their target market. This enabled the sales team to concentrate on meaningful conversations with high-potential prospects, backed by up-to-date, relevant data and insights.
Outcome
With ZINT’s solution in place, they drastically reduced time spent on manual prospecting, allowing the team more time to engage with key prospects. Leading to increased sales productivity and a stronger value proposition, giving them a competitive edge in a crowded market.
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