Case Study:
Leyton unlocked a vast, untapped market with Propensity Modelling, driving higher engagement and securing a powerful competitive edge.
Uncovering new markets, ahead of anyone else.
Overview
Leyton leveraged ZINT’s Propensity Modelling solution to uncover a vast number of untapped opportunities, resulting in a surge of new client engagements and positioning them ahead of competitors in key target markets. This allowed the team to focus on high-potential prospects, strengthening their market position and driving growth.
Increased Engagements
New Markets Uncovered
Industry
Management Consulting
Size
1400+ FTEs
Company
A global consultancy firm dedicated to helping companies of all sizes improve their business performance.
How We Delivered Results
Challenge
Leyton faced difficulties in prospecting for new and high-potential leads, especially in identifying relevant companies across multiple industries. Traditional methods were becoming less effective, and the team found it challenging to reach new prospects. They needed a solution that could help them discover and engage with businesses that would benefit from their innovation funding services, particularly in niche markets.
Solution
ZINT introduced Leyton to a custom Propensity Modelling solution, built to their specified requirements, including keywords and phrases directly relevant to their services. Built around three primary industries identified, the models included input from their internal team, ensuring that the prospecting models accurately reflected their daily needs. This solution enabled Leyton to uncover a wealth of new prospects that were previously invisible using conventional methods, particularly within the software industry.
Outcome
With the Propensity Model in place, Leyton experienced a surge in conversations with companies that were previously unaware of their innovation funding incentives. This demonstrated that other companies offering similar services had been unable to reach these newly discovered clients, giving Leyton a strong competitive advantage in the market. As a result, they have successfully engaged with more high-quality prospects, ultimately strengthening their market position.
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